Our mission is to provide our patients with responsive and credible vision care in the spirit of compassion and concern for the patient with an underlying passion for excellence.  We are devoted to providing River Falls, Western Wisconsin, and the metropolitan area with excellence in the full scope of eye care emphasizing the prevention, correction, and enhancement of vision for all ages.

Our examinations, consultations and treatments go beyond being informative and problem solving as they strive to empower individuals to live more enjoyable and productive lives as we make a positive difference in people’s lives.